Here is the most common question that Great Grey SEO receives daily: “what makes websites rank higher on Google?“.
Montreal Online Marketing Agencies question the major factors when it comes to 1st ranking on Google & other major search engines. This is a tough question to answer because the Google algorithm is changing constantly.
SEMrush is a firm that Great Grey SEO goes to for valuable, up to date SEO information. SEMrush recently analyzed what they consider to be major players for achieving high Montreal SEO rankings.
For nearly a decade, SEMrush has been used by the TOP SEO AGENCIES IN MONTREAL and around the world. They provide great SEO TOOLS & REPORTS that help Montreal SEO’s & Digital Marketing Agencies around the world – promote online visibility.
According to SEMrush, out of the over five hundred thousand keywords that they specified & their 1st Google rankings – they used a machine learning algorithm to determine the 12 key influencers to achieve 1st page ranking.
For every webpage, the below elements were reviewed:
Within the last few years, Google has showed preferential treatment to webpages that are SECURED. Specifically, websites with a HTTPS protocol attached to the existing domain or URL.
Ultimately, the information retrieved explains that the higher the webpage positioning, the increased amount of domains attached with HTTPS and the increased keyword percentages, the increase of HTTPS domains can be shown on all SERP rankings.
Therefore, it is crucial to purchase SSL certificates and receive HTTPS certification on your webpage. This can be done through most web hosting’s.
Moreover, when reviewing referring domains, unique domains featured in your backlink profile is a huge component for high MONTREAL SEO rankings. Consequently, the backlink profile on websites must be varied and steady of safe domains compatible with your niche.
Money Sites that pop up on SERPs for high-quantity keywords have close to 10 times more backlinks than low volume keywords.
With that, determining appropriate backlinks that are already authorities in your specific niche is key. There are a number of techniques available. Here is a great start guide.
Furthermore, the time users spend on a given webpage is called “BOUNCE RATE” & the numbers of pages per visit to your webpage helps identify user conduct patterns.
This information can determine if:
a) Content is attractive
b) The exploring on the site is handy
c) Manner of which the reader reacts to the content of your webpage
A website’s BOUNCE RATE is the number of website guests that depart from the site after examining one page. The better positioning on Google rankings = A bounce rate that is very low. Also, the number of pages viewed on the webpage and the time taken to peruse the content will help rankings for MONTREAL SEO in your given niche.
Thus, it is very important to ensure that your website is user-friendly. Additionally, it is recommended that all content on the site is positioned both clear and precise so your viewer will discover what they seeking.
Here is a good example for a construction business. The conversion goal may be a phone call to your clients office (the construction company). A positive conversion may be the searcher landing on the construction company’s home page from a Google search. After, navigating to a construction service listed on the webpage and clicking through to a contact form – to speak to a representative of the construction company.
It is imperative that your content is clear and interesting to the reader. This will confirm your searchers are made to stay on the website long enough for them to make decision to complete the contact form or place a phone call.
In addition, it can be argued that a webpage’s word count is a major ranking factor. Content with above twenty five hundred words provides a solid impression to the searcher.
The larger the content – greater the keyword volume. High Volume keywords should be displayed 1.5 more often than low volume keywords.
For highly competitive keywords use:
- Video Content
- Bullet points
A high end MONTREAL SEO practice will include keywords in your websites main on page elements. This would include but not limited to:
B) Meta Description
Recent analysis has shown that 70 % of webpages that have high Google Ranking = the greater the keyword volume,
The study found the higher a keyword’s volume, the higher the percentage of pages that include the keyword in their title and meta descriptions.
SO… Look at your webpage and conclude if your content has the appropriate keywords you are gunning to rank for.
In the end, our Montreal Digital Marketing Agency – Great Grey SEO hopes that this article brought you some value. Please contact us for any of your MONTREAL SEO needs.